Un-Manipulated photos (Notes)

When picking what photos I should have used from the photo session which I done, I looked at what ones would be best suited for what page. As well as looking at what the normal magazine conventions are for the images which are used on the front page, contents page and the double page spread.

When picking my front cover photo I knew that I wanted something that would look very casual and relaxed. I did also wasn’t it to be easy to see what kind of music artist they where which was shown from the way they where positioned, being able to see what they where wearing and as well as seeing clearly what the props where that I used. The contents page and double page spread photos which are used are very similar from the angles which they where shot in which is mainly jus showing there heads and shoulders. This angle was used because the importance of this it to show who the artists are and the expression which is being given to the camera.  

Un-Manipulated Photos

Case study of a Publishing House

ANALYSE A PUBLISHING COMPANY, AND THE TITLES IT PUBLISHES. WHY WOULD IT TRY TO TARGET DIFFERENT AUDIENCES WITH EACH MAGAZINE THAT IT MAKES?

 http://www.condenast.co.uk/

Conde Nast is a magazine publisher, which is part of the advance publications. Just in the United States it produces up to 18 consumer magazines which include Vanity Fair, GQ, The New Yorker and Vogue. The company’s main headquarters is based in New York City and was founded in 1909 by Condé Montrose Nast, and to present had been owned by the Newhouse family since 1959. He launched his empire with the purchase of Vogue, which was created in 1892; it was not incorporated into the Conde Nast publications until 1923.

Conde Nast is said to be the originator of the “Lifestyle magazines”, this is a type of magazine which particularly focuses on a certain interest or class instead of trying to target the largest readership as they possibly can. There magazines focus on a wide range of subjects which include travel, home, food, culture and many other interests, but fashion being a very large portion of the companies focus. The magazine titles that the company publishes is; Vogue ,W ,Glamour ,Allure ,Self ,Teen Vogue ,GQ ,Details ,Lucky ,Style.com/Print ,Style.com ,Tatler Architectural Digest ,Brides ,Golf Digest ,Golf World ,Bon Appétit ,Epicurious ,Gourmet Live ,Condé Nast Traveler ,Wired ,Ars Technica ,Reddit ,Vanity Fair ,The New Yorker ,WWD ,Footwear News, Easy Living, World of interiors, LOVE, Conde Nast Traveller.

There are many audiences which are targeted by these magazines because there are such a vast variety of magazines, each of them have there own targeted audience which they feel would be appropriate for there magazine. They are able to do this because many of there magazines are world wide and are available to readers when and where ever they would like them. Many of there magazines are able to create close relationships with there readers which means many of them are best sellers and are the magazines that keep on flying of the shelves. Such as the magazine          ‘Easy Living’ this magazine allows a reader relationship every issue portrays a personalised relationship with the reader, the magazine is aimed at middle class working or non working house wives. This again allows the reader to feel a connection because everything that is in the magazine is relevant to what they are going through in there daily routines.   

The reason that they try to target different audience for each magazine which they sell, is for the simple fact of that there would not be any point in creating a magazine which is a competitor to one of there own other magazines. This would be putting one of there other magazines in jeopardy of selling less magazines and becoming out of business.    

 Conde Nast recently expanded its self to focus on new modern technological marketing services; the company focussed new ideas on products such as licensed merchandise and apps. 2010 was the year in which GQ became the very first Conde Nast title which was available on the ipad.  The company does as well have four business to business publications, 27 websites and more than 50 apps for mobile and tablet devices. Other connected business interests which Conde Nast has is “Conde Nast international Ltd”, this company publishes the international editions of the original United States titles this was incorporated in 2005. It operates a subsidiary of advance publications; this certain division publishes 104 websites, representing 24 markets around the globe and more than 126 magazines.   

 

Experiments

Profiling your Audience

Lamar is 19 years old, and would be as aspirational reader from the inner city. He lives and breathes Hip Hop and R&B music. He is a regular 19 year old he loves going out with his friends to the new hottest raves, playing the new video games out and has a very high interest in new fashion and making sure he looks swagged out. But when he is not busy having fun and relaxing he is focussed on his education and is doing a degree in music technology. This means he is always on top of all the new music trends and loves finding new and up an coming artists just to find something that just has that different edge to it from the other sounds that are out at the moment.

Lamar is the type of reader which i would target my magazine at, to do this i would make sure that my magazine is always packed with new fashion that is hot on trend and has a section which is focussed on just the new up and coming music stars.

Magazine Mock Ups

Demographic Profile

My music magazine will be targeted internationally; however it would mostly be aimed at the American and British youth market. The magazine will be aimed equally at both sexes male and female as well as being targeted fully at the ABC1 social class. The magazine is for people who have a great passion for music and music is a big part of their lives, and may also be interested in making their own music. The audience would have to be interested in the music genres associated with R&B and Hip-hop.